The Customer Understanding Toolkit is a flexible set of frameworks and approaches for teams to deepen customer understanding. The Toolkit is highly versatile: you can apply it to explore markets you’re considering entering, test if early product concepts are valuable, evaluate features, and drive customer-centered pricing and sales conversations. Read on to learn how to scope your customer learning goals, plan for and lead customer conversations, as well as turn findings into insights to serve decision-making.

As spatial computing headsets become more mainstream, we will be increasingly faced with the following design questions:

• When should we adapt existing smartphone and laptop experiences to headsets?

• When we’ve decided to adapt an experience, what specifically should we “spatially translate” onto a headset?

• Should we consider building a system that uses BOTH smartphone/laptop and headset for inputs and outputs?

The Spatial Translation Framework can help us decide:

• When to adapt existing experiences to headsets.

• What to build (or keep) on more traditional 2D systems (e.g., laptops and smartphones), versus in a spatial computing system (e.g., mixed reality headset).

• How to leverage interoperability between these systems for a more seamless user experience.