About Us

Our Mission

We're on a mission to help product teams bring new XR, AI, and Robotics products to market.

What We Do

We help teams adopt evaluation frameworks that keep them focused and aligned on shared goals. Sometimes these are small group workshops, where we'll talk through goals and translate them into a framework. Sometimes it's more hands-on consulting, where the project has specific needs around measuring cognitive load or other complex design considerations. In select cases, we'll also join your leadership team on a fractional basis, to help define and evolve evaluation frameworks over time. These cases typically involve longer running automation projects, where the goal is to move workloads from manual to human in the loop to fully automated using AI and/or Robotics.

Our Approach

The way most companies apply Design Research is broken. It's often performative, last minute product evaluation to help execs feel better about shipping poor product. When done well, Design Research is like a beacon guiding the team towards ideal customer outcomes, whether that be satisfaction, reduced time on task, or other metrics. We believe that design research should be an accelerant, that with a light touch we can help teams be more focused and deliver better products faster. Especially in complex systems involving XR and Robotics, with new user experiences and complexities of navigating virtual and physical environments.